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Interscope RecordsInterscope Records (IGA) creates and manages individual websites for each of its recording artists. A key site objective is to make it easy for fans to sign in and interact with the content since a registered fan creates an ongoing communication channel and can post comments. IGA wanted to leverage login protocols from providers such as Facebook and MySpace to simplify the sign in process, and initially deployed a homegrown OpenID solution based on Janrain’s open source libraries. However, it quickly became apparent that staying current with provider changes was difficult and distracted the record label from its core competency. » Download the full story |
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Taking it GlobalA key objective of the Taking It Global (TIG) website is encouraging people to take action and pledge or commit to make a change on global issues. Engagement with users and reducing barriers to entry is paramount to accomplishing this goal. TIG wanted to make the registration process as simple as possible and looked for a hosted solution to enable registration and login through a user’s existing identity provider, such as Google, Yahoo!, Facebook, or Twitter. » Download the full story |
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Divine CarolineDivine Caroline was aware of the increasing crossover between their audience and the user base of Facebook and Twitter, a trend that made a lot of sense given the nature of the Divine Caroline website and the growing popularity of social networks. There was clearly a good traffic flow between the website and the social networks as women would share stories they liked, often spontaneously tweeting about a favorite. » Download the full story |
“Having Janrain in the middle not only covers the multiple logins, but you will keep adding and you’ll keep it current by working with providers ahead of time to make sure there are no interruptions, and that’s certainly valuable to us.”
Thomas Kudrycki, EVP of Technology and Operations, Real Girl’s Media
“As social log-in continues to grow and grow, having a partner in Janrain means I can provide the most current protocols for users with very little code changes on my sites.”
Lee Hammond, Director of New Media, Interscope Records
“It is becoming increasing important for us to get people to interact online without the barrier of registration. We were excited about using Janrain. The ease of use and implementation were the main factors that drove our decision.”
Michael Furdyk, Director of Technology, Taking it Global
