How the Next Generation of Social Technologies will Accelerate Your Marketing April 15, 2013 by Jamie Beckland customer profile data Today, I’m very excited that Janrain is releasing a new white paper in conjunction with our partner Echo on The Next Generation of Social Innovation. On the heels of my recent SXSW panel moderated by Jeremiah Owyang with Chris Saad at Echo, we wanted to continue the dialog in a deeper way around the vision for a more real time, connected future. This white paper reviews the evolution of social media experiences, and builds a model of how these experiences will continue to evolve as the tools for social media experiences become better understood and more widely available. We also discuss how the role of social is shifting to become more integrated into the overall marketing strategy, accelerating growth of all marketing initiatives. What do you think the future of social will be? Let me know in the comments.