Mixpanel is an analytics platform for mobile and web that supports businesses to study consumer behavior. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views.

Janrain’s client-side event system allows for event tracking from Janrain elements within the Mixpanel’s platform. The result is activities and events along the registration journey are tracked and recorded within Mixpanel, and detailed customer identity is available in Mixpanel to understand and improve website traffic.

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