Salesforce ExactTarget Marketing Cloud integrates its users’ customer data in real time, providing data-driven intelligence. The ExactTarget Marketing Cloud provides digital marketing apps for email, mobile, social, web, marketing automation and connected products. It also provides data infrastructure that makes it possible for marketers to create a single view of every customer, manage the customer journey, and deliver optimized content on every channel and every device in real time.
Janrain’s integration improves email performance with rich customer profile data collected with permission through site registration and profile pages. Marketers can use this data to implement personalized marketing campaigns and drive higher ROI from email campaigns.
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