Pardot’s B2B marketing automation platform features CRM integration, email marketing, lead nurturing, lead scoring and grading, social posting, and ROI reporting to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability. Integration with Janrain gives landing page conversions a boost via social login by helping visitors zip through forms. Additionally, the integration makes it possible to collect and synchronize valuable customer profile data with Pardot to improve email targeting and segmentation.

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