On Demand Webinar: Tips to Extend Your Social Strategy to Your Site December 1, 2011 by Gina Rau content personalization, customer profile data, social login Janrain recently hosted a webinar focused on Tips to Extend Your Social Strategy to Your Site where web strategist Jeremiah Owyang, Altimeter Group partner, presented his latest perspectives and research on integrating social media within the brand website. In our recorded webinar, you’ll learn about the potential Viral Loop that Jeremiah describes as what occurs when you integrate social media on your brand site and the community grows participation and engagement for you. Beyond frameworks, Jeremiah will give you an actionable roadmap to evolve your site into the ultimate social brand site that is utilizing social media to drive traffic to and activities on your own site. Real world examples showcase leading brands who have successfully added a social layer to their site to acquire new users, increase on site engagement and leverage rich social profile data to improve marketing programs. Stay tuned for the bonus material toward the end where Jeremiah shares his predictions for social media marketing in the coming year. Tips to Extend Your Social Strategy to Your Site from Janrain on Vimeo.