Customer Engagement Insights

Gain insightful and actionable views of customer engagement and social media activities using beautiful and intuitive dashboards to improve targeting and personalization across all marketing campaigns and programs. Make better decisions with rich insights into customer engagement driven registrations, customer engagement activity volume and customer social media activities.

Features

 Powerful Segmentation Tools

Powerful Segmentation Tools

Easily visualize and segment customer profiles who engage in commenting, live chat, voting, rating & reviews and social media activities for enhanced targeted and personalized marketing. A reporting dashboard with built-in filters segments data for deeper insights into the customer engagement usage and demographic makeup of customers.

Customer Engagement Driven Registration Conversion Metrics

Customer Engagement Driven Registration Conversion Metrics

Identify the number of customers who registered and returned onsite to participate in engagement activities. Drill down on date range, social login provider, device, browser family and operating system used for true segmentation capabilities.

Social Media Activity Analytics

Social Media Activity Analytics

Analyze the volume of keywords and hashtags customers post on Facebook, Twitter and Instagram on related client topics. Identify the number of unique customers engaging in these activities.

Customer Insights Integration

Customer Insights Integration

Customer Engagement Insights provides off-the-shelf analytics that leverages registered customer identity profile data captured in Customer Insights. The integration enables all data that powers the reports to be exported via Tableau or directly via the data warehouse.

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