Ratings & Reviews

Driving participation and building communities around your content

Marketers worldwide are faced with the ever-growing challenge of how to create immersive user engagement designed to increase time spent across all their digital properties.

Relevant, real-time quality content is required for driving engagement, but users are no longer happy to just passively consume content. Instead, users want to be active participants in the storytelling, interact with the content, and express and share their opinions about the content.


Adding user-generated ratings and reviews to your sites adds credibility and trust to your brand. This valuable feedback also helps customers assess relevant reviews and find the products that match their needs. When customers are able to share their feedback with ratings and reviews it empowers new visitors on your sites to make better purchasing decisions. Satisfied customers are then likely to return to your sites as repeat customers.

You can leverage the valuable real-time feedback and information from ratings and reviews to improve your products and identify customers’ needs.

Main Features

Real-Time Engagement

Customer can view ratings and reviews in real time without requiring page refresh. They can post their own reviews with ratings and share them back on the social web.

Mobile Integration

Leverage responsive visualizations and APIs for seamless integration of real-time ratings and reviews with web and mobile.

User Identify Integration

Leverage off-the-shelf integration with Janrain’s Customer Identity Management platform to drive onsite registrations. Users can sign in to post ratings and reviews using their social login, site login, or anonymous guest login on specific sites or campaigns where guest ratings and reviews is more applicable. Integration with third-party identity products is also available.

Advanced Moderation Capabilities

Utilize powerful moderation capabilities, including built-in spam detection, to ensure that ratings and reviews posted on your sites are consistent with your brand guidelines. You have the capability to post-moderate or pre-moderate reviews by using the Ratings & Reviews dashboard. Other moderation tools include review editing, deletion, community flagging, and user banning.

Sorting Options

Let your customers view the ratings and reviews sorted by the most recent first, by the number of ratings, by the most helpful reviews, or by the most popular reviews.

Custom Rating Categories

In addition to the default overall ratings, you can provide your customers with the ability to rate custom categories, such as price, reliability, and customer service.

Modules & Visualizations

Ratings & Reviews product provides an off-the-shelf JavaScript module with customizable visualizations that share the following capabilities.

Ease of use with quick time to market

  • With a few lines of JavaScript and HTML you can quickly and easily power customized white-label ratings and reviews experiences across your digital properties.

Customizable ratings and reviews streams

  • Utilize CSS to control the colors, fonts, and other styles of your ratings and reviews to match the look and feel of your brand.


The module ensures that a logged in user can post a review only once. The number of total reviews and average rating can be displayed. Reviews can be visualized in a number of different ways, such as news feed style, grid style, or mosaic style.

Customer Identity Platform

When the Janrain Ratings & Reviews product is used in conjunction with the Customer Identify Management platform, you gain access to a powerful toolset for creating engagement on your sites and turning site visitors into communities of loyal users over time. The Janrain Customer Identity Management Platform makes it easy for you to acquire and recognize customers across all devices, and collect the accurate customer profile data you need to power more personalized marketing.

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