Janrain Segments empowers marketers to create segments based on the particular behaviors, traits, and preferences of their highest-value customers. Brands can target and nurture these specific customers to encourage repeat purchase or brand advocacy. Fully segmented customer data improves the quality of data delivered to integrated marketing technology platforms used to personalize the marketing experiences.
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Improve customer data usefulness and understanding with segments such as Generation sector, Social User frequency, Continent, Age, Highest Level of Education, Engagement levels, Influencer, Employment status, US Region, Interests, and Metropolitan Statistical Area.
Appends pre-defined segments into each customer record using data science capabilities.
Easily and safely import and export user data.
Easily transfer segmented profile data between your marketing applications, including ad serving, email, content management systems and others.