Build vs Buy Analysis When evaluating the best approach to implementing, maintaining and growing a Customer Identity and Access Management (CIAM) platform, there are several key advantages to outsourcing to a partner who specializes in building a comprehensive customer identity solution. For example, there are major benefits when partnering with Janrain rather than trying to build an equivalent service using in-house resources. Janrain helps clients acquire more customers and better understand them through the collection and utilization of demographic and psychographic profile data. This delivers great value by offering clients the ability to easily scale to meet growing needs, guarantee security and enable more targeted and effective marketing. An assessment of the technological advantages of using Janrain’s cloud-based Customer Identity and Access Management platform solutions versus attempting to replicate Janrain’s secure and comprehensive solution in-house is now available for clients.