Commenting Driving participation and building communities around your content Marketers worldwide are faced with the ever-growing challenge of how to create immersive user engagement designed to increase time spent across all their digital properties. Relevant, real-time quality content is required for driving engagement, but users are no longer happy to just passively consume content. Instead, users want to be active participants in the storytelling, interact with the content, and express and share their opinions about the content. Adding commenting to your sites helps spark these interactive real-time conversations, drive customer acquisition, and make it easy for consumers to engage with your sites’ content and share it with their friends. In addition, users who comment on your content are more likely to provide deeper insights about themselves, especially given the opportunity to comment on specific topics. By surfacing this authentic user-generated content, you provide more information to your online community, which in turn drives content and product discovery and increases conversion rates. Download the PDF to learn more about the features of Commenting.