Janrain Segments

Accurate customer segmentation allows marketers to engage with each customer in the most effective way. The goal of segmenting customers is to decide how to relate to them in order to maximize the value of each customer to the business. Too often, marketers have the tools to capture broad customer data but are unable to use the data because it is not easily understood. As a result, customers who are inaccurately targeted by brands that don’t understand their needs or lifestyles opt-out ending the customer journey for good.

THE JANRAIN APPROACH TO CUSTOMER SEGMENTATION

Janrain Segments empowers marketers to create segments based on the particular behaviors, traits, preferences and other indicators of their highest-value customers. Using large amount of data available on customers, Janrain Segments allows marketers to identify discrete groups of customers with a high degree of accuracy. Brands can target and nurture these specific customers to encourage repeat purchase or brand advocacy.

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Janrain uses all available customer data captured through social login and registration and employs a sophisticated segmentation model to perform highly accurate segmentation. Janrain enables brands to build reports and export customer segments to existing thirdparty marketing platforms to reach users with relevance at scale.

The following pre-defined segments are used to enable Janrain’s dynamic segmentation approach:

  • Generation (Sector)
  • Social User (Frequency)
  • Continent
  • Device (Type)
  • Age
  • Highest Level of Education
  • Engagement (Level)
  • Influencer
  • Employment (Status)
  • US Region
  • Interests
  • Household Size Metropolitan Statistical Area

Janrain Segments brings modern marketing and data science together to take personalized experiences further without adding unnecessary vendors to segment the data. It makes big data analytics tools accessible to any marketing team so they are equipped with the most relevant and meaningful customer data to execute successful marketing programs. Marketers who seek true personalization and remarkable customer experiences need Janrain Segments.

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