Trends Find the best moments to market! Putting the voice of the customer to work in your marketing can build authenticity and brand affinity. But how do you find the most popular social content and trends and visualize them to drive audience participation across all your digital channels? The Trends product gives you powerful tools to identify and visualize in real time, on any digital channel or screen, the most popular trending entities, such as TV shows, athletes, topics, content, products and celebrities. Clickable trending entities increase user engagement by allowing them to explore real-time social content and conversation regarding the trending entities. Download the PDF to learn more about the features of Trends.