Case Studies

	Ning Communities increases membership sign up 37% with Janrain Engage Social Login As the world’s largest community platform, Ning provides tools and services to create social community websites for brands like Linkin Park, Whole Living Magazine, and the National Peace Corp Association. Ning’s initial process for community member sign up involved registering for a unique Ning account with a traditional site-specific user name and password process. (PDF, 233KB)
	Citysearch Increases referral traffic from Facebook with Janrain Engage Citysearch was one of the earliest adopters of Facebook Connect in late 2008. Based on the demographics of its consumer base, it made perfect sense to enable users to share Citysearch content on Facebook to drive additional traffic and to use Facebook credentials for login. The solution worked well, but over time, it became a challenge to support Facebook’s ongoing protocol changes. (PDF, 221KB)
	GO TRY IT ON Converts 20% of Mobile App Downloads to Registered Users GO TRY IT ON launched its website in the spring of 2010 and a free iPhone app several months later. The company had been enjoying success with Janrain Engage for social login on its site and wanted to extend that functionality to its new iPhone app. To upload a look or comment on another person’s look requires the user to be registered, so making this process easy on both the site and in a mobile environment was critical. For the site, the company initially considered building a solution based on Facebook Connect. However, resource constraints, an aggressive launch schedule, and a desire to accommodate a broader audience beyond just Facebook were primary concerns with this approach. (PDF, 352KB)
	Interscope Records Leverages the Social Networks for Registration and Login with Janrain Engage Interscope Records (IGA) creates and manages individual websites for each of its recording artists. A key site objective is to make it easy for fans to sign in and interact with the content since a registered fan creates an ongoing communication channel and can post comments. IGA wanted to leverage login protocols from providers such as Facebook and MySpace to simplify the sign in process, and initially deployed a homegrown OpenID solution based on Janrain’s open source libraries. However, it quickly became apparent that staying current with provider changes was difficult and distracted the record label from its core competency. (PDF, 297KB)
	Taking it Global Grows Community with Easy Registration & Social Publishing A key objective of the Taking It Global (TIG) website is encouraging people to take action and pledge or commit to make a change on global issues. Engagement with users and reducing barriers to entry is paramount to accomplishing this goal. TIG wanted to make the registration process as simple as possible and looked for a hosted solution to enable registration and login through a user’s existing identity provider, such as Google, Yahoo!, Facebook, or Twitter. (PDF, 336KB)
	Divine Caroline Increases Registration Rates by 12% with Janrain Engage Divine Caroline was aware of the increasing crossover between their audience and the user base of Facebook and Twitter, a trend that made a lot of sense given the nature of the Divine Caroline website and the growing popularity of social networks. There was clearly a good traffic flow between the website and the social networks as women would share stories they liked, often spontaneously tweeting about a favorite. (PDF, 311KB)