Whitepapers & Marketing Briefs

	10 Best Practices to Drive On-Site Engagement Today's web users increasingly expect an element of social interactivity. This change in behavior creates new acquisition and engagement opportunities for marketers. This white paper explores best practices to build on-site engagement by integrating social tools, such as Social Login, Social Sharing, Leveraging the Social Graph of Your Users, Loyalty & Rewards, and Mobile and Tablet Consideration.
	How to Leverage Facebook to Improve ROI on Brand Sites Social media is more than just another channel; it has created a shift in user expectations for website experiences. Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence within a robust website with social elements. In this white paper, you will learn how to connect these two significant digital channels to improve metrics, use Facebook to drive users back to your website and use information from those conversion events to further expand your Facebook presence.
	7 Ways to Leverage Social Commerce on Your Site Social commerce has a lot of buzz, but many retailers are still seeking proven success strategies. This paper makes the case for your e-commerce site as the hub of your social commerce strategy, and outlines 7 tips for success. Learn how to leverage the right social media tools to grow conversions and revenue on your e-commerce site.
	Leverage Social Profile Data for Marketing Success The abundance of demographic data, interests and friends that users store on their social network profiles has opened a new world of possibilities for marketers. This white paper makes the case for why today’s marketer needs to be savvy about social data and how it can be collected and leveraged to serve relevant content, recommendations or ads.
	7 Proven Ways to Integrate Social Media on Your Site These strategies will help make your business website more relevant, amplify the quantity and quality of word-of-mouth marketing, build trust and loyalty, enhance stickiness and multiply conversions.
	Five Best Practices in Online User Registration A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing user registration, and it is possible to easily collect user data without sacrificing conversion rates.
	The Engaged User: Bridging Your Website and the Social Networks While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by social media platforms and tools. It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space and one of the most effective places to start is actually from your own website.
	Creating an Effective Member Acquisition Strategy This marketing brief outlines some easy steps you can take to accelerate both the registration process for your site and effective ways to encourage visitors to become engaged members on your site.

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