Webinars

Consumer Perceptions of Online Registration and Social Login

Acquiring and engaging with customers is paramount today, and an increasing challenge considering that the majority of consumers dislike online registration forms. In fact, 86% admit to leaving or avoiding a site all together. And of those that do oblige, 88% admit to giving false or incomplete data.

Paul Abel, PhD and Principal of Blue Research discusses the findings of a recent study on 'Consumer Perceptions of Online Registration and Social Login', including:

• What consumers really think about online registration forms
• The growing consumer interest in using a social identity to sign up
• Consumer behavior patterns and opportunities to grow more valuable relationships

Date: February 22, 2012
Time: 9AM PST/12PM EST

Minority Report: Creating Personalized Experiences without Being Creepy

Demographics have been used to target consumers for decades - because they were they best information we had. But now, knowing someone's age or gender is not enough to create passionate fans. You need to know the psychographics of your customers - their interests, priorities, and concerns to better understand them and successfully target messaging, offers, and experiences in the way that is most relevant for them. Learn how to collect permission-based psychographic information about your users,effectively create personalized experiences by leveraging user insights and do more with your knowledge on customers without being creepy.

Tips to Extend Your Social Strategy To Your Site With Jeremiah Owyang

If you are confused about how best to integrate social media with your brand website, you’re not alone. Don’t assume you need to place all of your eggs in Facebook’s basket. Altimeter analyst Jeremiah Owyang offers practical tips for on-site social media integration. Jeremiah unveils new data points on the evolution of the social brand website, provides real world case studies and shares predictions for social media marketing in the future.

The Social eCommerce Site of 2012: Are you Ready?

Social media is attracting a lot of buzz today, yet many retailers are still looking for results. Software provider Janrain and guest speaker Sucharita Mulpuru, leading eCommerce analyst at Forrester Research, Inc., discuss how retailers can best leverage social on their eCommerce sites to gather more intelligence on their shoppers, increase traffic to their site, and expedite the checkout process.

How to Leverage Social Profile Data to Improve ROI

The average consumer stores demographic data, interests and friends lists on the social networks. The abundance of data available in these social profiles has created a new world of possibilities for marketers. The challenge is collecting this data and actually using it serve personalized and relevant content, recommendations or ads.

Carri Bugbee, Social Media Marketing Strategist and Vidya Shivkumar, Director of Product Management, Janrain cover:

• The ins and outs of social profile data - What it is and how you get it.
• What to do with the data once you have it - Including best practices and use cases
• A quick introduction to Janrain Capture - A social profile storage solution used by leading brands such as Dr. Pepper Snapple Group, Kodak and National Geographic.

The Zombie User Apocalypse has Overrun Your Database

The "clicking dead" are all those visitors who register on your site once, never to return; or even share false information. Zombie users are the reason that you have a lot of names in your marketing database, but you have few return visitors and high bounce rates. If you have zombie users (or even if you want to fortify against an attack), we’ll help define how to determine your zombie infection level, and then cover easy fixes including examples of what several leading brands have done to find their users’ pulse and get them engaged.

Secrets of Engagement: Leverage Social to Unlock User Value on Your Site

One hour webinar with Jeremiah Owyang, Partner at Altimeter Group, hosted by Janrain and Badgeville. Jeremiah Owyang presents his latest research on the 'Evolution of the Social Corporate Website'. Learn how to make your brand site relevant and social with best practice examples and case studies.

Consumer Perceptions of Online Registration and Social Sign-In

In December 2010 Blue Research surveyed over 600 US consumers to examine attitudes about site registration processes, perceptions about signing up with a social identity, and impact on brands and retailers. The findings show clear consumer frustration with traditional registration processes, and favorable perceptions around social sign-in as an attractive alternative. Behaviorally, these “fans” of social sign-in are more valuable to companies: they are more likely to return to sites offering social sign-in, they spend larger dollar amounts on the site and have more favorable views about the brand.

Improving Online Registration to Drive Revenue

View this webinar to learn tips and best practices on how to:

• Boost engagement and monetize users through content personalization
• Provide compelling incentives to turn more anonymous visitors into active members on your site
• Collect rich user profile data without sacrificing conversion rates
• Leverage the social networks on your site to facilitate member acquisition