2015 US Consumer Research: The State of Identity and Mistargeting

96% of US consumers report being mistargeted by marketing messages and promotions, resulting in 93% of them taking some action that does long-term damage to brands’ ability to reach them. Ensuring that you know your audience—and provide them with relevant content—is vital to keeping them engaged and tuned in.

Our annual consumer research findings are in, and the numbers make a compelling case for prioritizing personalized marketing. Watch to hear a webinar presentation with market research consultant, Eric Anderson and learn more about the state of consumer identity and mistargeting in 2015.

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