Audience Segmentation Techniques that Drive ROI

Big data is hotter than ever, but you don’t need oven mitts to get your hands on it. These days, marketers have access to all types of data about their consumers – demographics, interests, behaviors, transactions and so much more. The question is, how do you activate this data and make the most of it?

In this webinar, you will learn how to:

  • Build richer customer profiles and develop a deep understanding of the demographics, interests and intent of your audience
  • Integrate user profile data across channels including social, mobile and email, to improve your ability to segment and target
  • Create data-driven marketing campaigns that resonate with your consumers
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