Building Rich User Profiles for Deeper Segmentation

78% of marketers say they want improved access to customer data for segmentation and targeting. If you’re among that group, what are you waiting for?

With the advent of technologies such as social login and progressive profiling, it is finally possible to build rich profiles of your online customers and employ permission-based marketing strategies to better engage with them.

Learn how leading brands are utilizing segmentation techniques to reach their online users throughout the customer lifecycle.

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