CIAM 101: What is Customer Identity and Access Management and Why Does My Company Need It?

Discover why 81% of enterprises are planning to implement a Customer Identity and Access Management solution and top performing marketing teams are 4x more likely to be using a CIAM solution.

Today’s connected consumer expects a seamless, safe and personalized experience. And with increasing regulations around data protection and privacy, consumers now have transparency to see what data brands have about them and the control to give and remove consent for each piece of data and purpose – or to remove their data entirely if they so choose. This will dramatically impact how brands execute campaigns and go-to market strategies along with their ability to offer personalized customer experiences across the customer journey. Future success will depend on the brand’s ability to collect, protect, and use customer identity data.

Viewers will learn how to:

  • Streamline registration and new customer acquisition
  • Integrate with other customer-centric systems to provide a seamless and personalized customer journey
  • Manage consent, security and privacy to meet compliance with global privacy requirements
Sven Dummer, Director of Product Marketing

Sven Dummer leads product marketing at Janrain, helping companies to build better online experiences for their customers through cloud-based Customer Identity and Access Management (CIAM). Previously, Sven worked with Silicon Valley startups as well as Fortune500 companies, including Yahoo, Wind River (acquired by Intel), SUSE and Microsoft in product development, product marketing and management roles. At Intel, Sven also helped launch (and named) the collaborative Yocto Project, an open-source initiative that enables users to create custom Linux-based systems for IoT devices regardless of the hardware architecture. Sven is based in the San Francisco Bay Area.

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