Customer Identity in the Connected Age

In the connected age, truly knowing the identity of the customer is integral to business success. Companies increasingly rely on hyper-personalised engagement – and for marketers to deliver, they need IT’s help.

The problem is, identity and access management (IAM) platforms aren’t up to task. They fail to handle the scale, flexibility, expectations and privacy concerns of modern customers, let alone third-party compliance requirements.

The webinar, which is being hosted by Information Age and Janrain, will reveal how IT professionals can resolve these issues while remaining focused on their core responsibilities. It will explore:

  • How to identify customers, store that knowledge and utilise the information
  • The rise of customer identity and access management (CIAM)
  • The differences between IAM and CIAM
  • What the future holds for customer identity
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