Customer Series: Digital Identity and The New Consumer

The relationship between consumers and brands is evolving, and with that, the consumer has come to accept that their digital identity now serves as a form of currency. With the advent of distributed devices and multiple digital identities, this currency continues to rise in value, creating an opportunity for brands to offer more targeted, value-based experiences in exchange for consumers’ data.

In this webinar, you will:

  • See examples of digital identity in the consumer marketplace and explore case studies with distributed devices and content, personalization and consumer data
  • Understand why and how identity is at the center of engagement with your customer
  • Learn more about new complexities and opportunities in a world of distributed devices
  • Discover what data you can gather about your customers and how to build programs around it
Contact Us CIAM Buyer's Guide