Customer Series: Interscope Records’ Identity-Driven Digital Marketing

Interscope Records’ VP of Consumer Marketing Technology, Lee Hammond, demonstrates how consumer identity is at the center of a sophisticated technology ecosystem that powers a highly-targeted and highly-effective global digital marketing strategy in this presentation.

  • Learn how consumer data collected across more than 300 artist and label sites from identity providers like Instagram, SoundCloud and Tumblr is integrated into a distributed network of content management systems, email service providers, an engagement platform and a social scoring service.
  • See how user activity data from multiple sources can be appended to registration and identity data to create a complete view of a registered user.
  • See examples of identity-driven digital campaigns that drove measurable increases in user engagement and brand affinity.

You’ll also get to see a sneak peek of one major artist’s newest digital campaign that illustrates just how powerful (and cool) an integrated identity-driven marketing ecosystem can be.

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