Customer Series: Interscope Records’ Identity-Driven Digital Marketing Interscope Records’ VP of Consumer Marketing Technology, Lee Hammond, demonstrates how consumer identity is at the center of a sophisticated technology ecosystem that powers a highly-targeted and highly-effective global digital marketing strategy in this presentation. Learn how consumer data collected across more than 300 artist and label sites from identity providers like Instagram, SoundCloud and Tumblr is integrated into a distributed network of content management systems, email service providers, an engagement platform and a social scoring service. See how user activity data from multiple sources can be appended to registration and identity data to create a complete view of a registered user. See examples of identity-driven digital campaigns that drove measurable increases in user engagement and brand affinity. You’ll also get to see a sneak peek of one major artist’s newest digital campaign that illustrates just how powerful (and cool) an integrated identity-driven marketing ecosystem can be.