Drilling into the Data Well for Deeper Customer Intelligence

They say data “is the new oil.” But let’s be honest, gaining a true understanding of who a consumer is has historically proven to be a slippery proposition. All crude puns aside, we’ve evolved to the point where marketers no longer need to simply guess who their consumers are from inferred behavioral data. By tapping into the right data sources, they’ll know with absolute certainty.

In this webinar, you will learn how to:

  • Build richer customer profiles and develop a deep understanding of the demographics, interests and intent of your audience
  • Integrate consumer profile data across channels to improve your ability to segment and target
  • Create refined data-driven email and digital marketing campaigns that resonate with your customers
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