From Information to Insights Understanding Big Data Online

Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it.

These days, marketers are sitting on a gold mine of customer intelligence – one that remains untapped because the advent of big data has yet to be followed by established practices for utilizing such data.

In this webinar, you will learn how to collect, store, and extract value from the ever-increasing volume of customer information, including:

  • Social network stream data
  • Social profile data
  • Transaction data
  • Clickstream and third-party data

Interested in collecting the social profile?

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