GDPR Part 2: Risk or Opportunity? GDPR Part 2: Risk or Opportunity? How Better Data Protection Can Drive Greater Value For Your Customers Preparing for General Data Protection Regulation (GDPR) compliance should not just be a top priority for privacy and security teams but for marketers too. GDPR will change the way global brands can market to users and how they collect and store their personal data. Best practices for user consent and preference management will change as more control and transparency is given back to the user. Join featured guest, Fatemeh Khatibloo, principal analyst at Forrester Research and Jamie Beckland, VP of Product at Janrain to gain insights around: A marketer-tailored primer on what GDPR is, and why it matters to you How better privacy strengthens customer relationships via permission-based personalization How data transparency can increase your conversion rates Guidance on becoming GDPR compliant while delivering customer value We encourage you to invite colleagues and business partners you believe will benefit from learning about GDPR.