Marketing’s New Imperative: Customer Identity Management

As device and channel fragmentation continues to increase, your customers’ growing expectations for real-time interactions and personalization are keeping pace. In order to meet those demands and deliver truly compelling experiences, the savviest companies and brands are consolidating their marketing technology infrastructure and data strategy around a single, comprehensive source of truth: the customer identity.

Listen to Altimeter Group’s Andrew Jones as he explores how CMOs and their teams are leaving money on the table when their marketing technology investments rely on siloed and often incomplete data, and why realizing true ROI from your customer data requires recognizing and engaging those customers each time they interact with you.

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