UK Consumer Research 2017: The Impact of Trust on Brand Engagement

UK Consumer Research 2017: The Impact of Trust on Brand Engagement

We recently surveyed U.K. consumers around what personal information they would be willing to share with brands based on the trust, offers and experience those consumers would receive in exchange.

Some insights include:

  • 79% of U.K. consumers are likely to share personal info when they retain control over how a brand communicates with them (e.g., text, email, etc.).
  • 63% of U.K. consumers are willing to register on a brand’s website in exchange for a discount.

Join us for a discussion around which brand experiences and incentives work the best to compel customer engagement and loyalty and which ones to avoid.

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