Unlock the Promise of Customer Data for Effective Personalization

Although the concept of personalized marketing isn’t a new one, relatively few companies have a strategy in place that goes beyond basic segmentation to enable highly-targeted—and truly effective—marketing programs.

Our commissioned study by Forrester Consulting, Unlock the Promise of Customer Data, shows that marketers obsess over acquisition while failing to prioritize retention—and that the very data companies might leverage to grow and deepen relationships with their customers is still fragmented and frequently trapped in organizational siloes.

During this presentation by our guest speaker from Forrester Research Customer Insights Analyst, Emily Collins, we will explore key findings and recommendations from the study, and learn how the companies that can centralize customer profiles across touchpoints, channels, devices will have the competitive advantage in the age of the always-addressable consumer.

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