Social Commerce and the PayPal Innovate 2010 Conference September 29, 2010 by Michael Olson ecommerce, event, identity provider, integration Janrain will be participating in the upcoming PayPal X Developer Conference on October 26-27 in Moscone Center, San Francisco. It looks like an action packed couple of days with a great line-up of speakers, including Tim O’Reilly (CEO, O’Reilly Media), Marc Andreessen (co-founder, Ning), Kara Swisher (Executive Editor, Wall Street Journal), John Donahoe (CEO, eBay), and Scott Thompson (President, PayPal). Key topics being discussed include Web Checkout; Financial Institutions and Business Payments; Mobile, Television, and Device Payments; Innovations in Payments and Beyond. In 2010 we’ve seen increasing adoption of social registration and login, or what Jeremiah Owyang of Altimeter Group calls “Social Sign On,” in the retail sector. Companies including Sears, Kmart, Kodak, Diesel, Levis, Savings.com, Red Plum, HP, Fandango and others are allowing customers to register with existing accounts at Google, Yahoo, AOL, Facebook, Twitter, LinkedIn, Microsoft, MySpace, and others to facilitate login, build richer customer profiles, and encourage customer social publishing to drive referral traffic to their websites. To help move the market forward, the OpenID Foundation and Open Identity Exchange, two non-profit governance organizations, are working to promote open standard technologies to improve consumer online experiences across the web. Both of these organizations are supported by PayPal and its eCommerce Developer Community. At Innovate 2010 service providers, foundation members, and retailers will have an opportunity to discuss identity, payments, and social networking trends in online retail applications. Representatives from Janrain and PayPal will be available to discuss the newly formed OpenID Foundation Retail Advisory Committee (RAC). Learn more about the Retail Advisory Committee in the SlideShare presentation below and the OpenID Foundation Wiki. OpenID Foundation Retail Advisory Committee Overview Innovate 2010 is a great opportunity discuss how the Identity and Payments developer ecosystems can define the next generation Identity Trust framework to power commerce platforms. We hope you’ll plan on attending this event and sharing your thoughts. As a special promotion for friends of Janrain, PayPal is offering a $100 discount to attend Innovate 2010. Just enter the promotion code “LETSINNOVATE” when you register. Additionally, Janrain, PayPal and members of the OpenID Foundation are planning a Retail Advisory Summit to be held in Silicon Valley in Q1 2011. We’ll be planning this event during the Internet Identity Workshop XI from November 2-4 in Mountain View, California. Drop us a line if you would like to participate or we can connect at one of these upcoming conferences.