From Smart TVs to app-controlled home lighting, all devices are becoming connected. Electronics aren’t just utilities that require an outlet or batteries, anymore—they require some level of consumer configuration and management. As your business continues to innovate, you enter into uncharted territory—how do you manage device identity, much less gather and make sense of usage data in ways that drive business results?
Customer identity is vital to marketing effectiveness, and Janrain starts with helping you identify the consumers who are considering your products, enabling community and driving registration. Our platform allows you to embed identity in the connected device experience, and develop a complete understanding of your consumers’ ongoing interactions with your connected products. From consideration, to purchase, to device registration and account creation, Janrain aggregates identity data to help you better understand and optimize the customer experience.
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At every stage of the customer journey, Janrain allows you build a complete view of your customer by gathering and storing data about every interaction with your company and products.