Connected Devices

Business Challenge

From Smart TVs to app-controlled home lighting, all devices are becoming connected. Electronics aren’t just utilities that require an outlet or batteries, anymore—they require some level of consumer configuration and management. As your business continues to innovate, you enter into uncharted territory—how do you manage device identity, much less gather and make sense of usage data in ways that drive business results?

Our Solution Approach

Customer identity is vital to marketing effectiveness, and Janrain starts with helping you identify the consumers who are considering your products, enabling community and driving registration. Our platform allows you to embed identity in the connected device experience, and develop a complete understanding of your consumers’ ongoing interactions with your connected products. From consideration, to purchase, to device registration and account creation, Janrain aggregates identity data to help you better understand and optimize the customer experience.

Featured Customers

How the Janrain Platform Helps Connected Device Brands

At every stage of the customer journey, Janrain allows you build a complete view of your customer by gathering and storing data about every interaction with your company and products.

  • Registration
    Front end registration forms to collect first-party and third-party data about your customers. Define required and optional fields in order to ensure that you get the data you need to create personalized experiences. Personalize forms through progressive profiling to build data points that can be used to create personalized, targeted experiences for your customers.  Learn More »
  • Profile Data Storage
    Store and manage customer profile data to deliver personalized marketing. Collect first-party data from registration forms, third-party data from social login, and additional data from data append services. Manage rights and encumbrances of different data assets, to use for personalization in different channels.  Learn More »
  • Social Login
    Log in to your digital experiences using a social network. Collect valuable data from social networks and other third-party identities to create more personalized experiences for your customers.  Learn More »
  • Single Sign-On
    Manage identity across multiple websites and subdomains so you can personalize your customers' experience across all digital channels.  Learn More »
  • Data Integrations
    Integrate customer data across your entire marketing technology ecosystem to deliver continuous cross-channel experiences. Out-of-the-box integrations with the most popular activation platforms, like email service providers and CRM systems, make it easy.  Learn More »
  • Customer Insights
    Visualize your customers based on demographic, psychographic and behavioral characteristics. Create segments for personalized marketing across multiple devices, channels, and marketing systems.  Learn More »
  • Engagement Trends
    Display the popularity of your brand on major social channels through trend visualizations.  Learn More »
  • Engagement Streams
    Showcase the loyalty and brand advocacy of your customer community with commenting, image boards and other high-visibility applications across your digital properties.  Learn More »
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