Publishing

Business Challenge

Your audience data is dispersed across system silos, but your ad revenue depends on delivering targeted messages. Segmentation is even more difficult when so much of your data is based on anonymous traffic. Furthermore, you need to convert those anonymous readers into paying subscribers.

Our Solution Approach

We transform audiences into unique individuals—each with their own preferences, and interests—to help you deliver more of the content they love. Our platform allows you to collect the most accurate opt-in first- and third-party data about your readers, and aggregate it to create one central customer identity. Janrain’s engagement capabilities also allow your readers to participate in the conversation directly, creating affinity and loyalty, and allowing you to capture deeper behavioral insights.

Featured Customers

How the Janrain Platform Helps Publishers

The Janrain platform makes it easy for your readers to fully engage with your content and digital community. We collect and manage your valuable first-party opt-in data and connect it to all of the external platforms that power your business.

  • Social Login
    Log in to your digital experiences using a social network. Collect valuable data from social networks and other third-party identities to create more personalized experiences for your customers.  Learn More »
  • Registration
    Front end registration forms to collect first-party and third-party data about your audience. Define required and optional fields in order to ensure that you get the data you need to create personalized experiences. Personalize forms through progressive profiling to build data points that can be used to create personalized, targeted experiences for your audience.  Learn More »
  • Profile Data Storage
    Store and manage customer profile data to deliver personalized marketing. Collect first-party data from registration forms, third-party data from social login, and additional data from data append services. Manage rights and encumbrances of different data assets, to use for personalization in different channels.  Learn More »
  • Commenting
    Bring your readers into the conversation as content creators. Drive repeat traffic with automated alerts and reply notifications, build community, and acquire new visitors through SEO.
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  • Customer Insights
    Create powerful visualizations of your audience data, and derive new meaning from demographic, psychographic and behavioral characteristics. Segment customers to enable personalized marketing experiences across devices, channels and platforms.  Learn More »
  • Social Sharing
    Give your audience the capability to share their favorite content with their social channels for referral traffic and increased engagement opportunities.  Learn More »
  • Data Integrations
    Integrate audience data across your entire marketing technology ecosystem to deliver continuous cross-channel experiences. Out-of-the-box integrations with the most popular activation platforms, like email service providers and CRM systems, make it easy.  Learn More »
  • Single Sign-On
    Manage identity across multiple websites and subdomains so you can personalize your audience experience across all digital channels.  Learn More »
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