Personalization

Business Challenge

As more and more digital experiences compete for your customers’ limited time and attention, only the most compelling messages and offers are likely to stand out. In order to get your target customers to open that email or click on that link, you must give them the kind of relevant content that will drive conversion. But scalable personalization is difficult, if you don’t have the right customer data available.

Our Solution Approach

Janrain’s customer identity management solution collects, stores and manages first-party registration and profile data, third-party social profile data and rich behavioral engagement data so you can create robust customer identities at the individual level. We integrate easily with the marketing technologies you rely on so you can personalize customer interactions at scale across every device and channel.

How the Janrain Platform Facilitates Personalization

We collect and manage key customer data, and make it easily accessible across your marketing technology ecosystem to drive effective and personalized customer experiences.

  • Customer Insights
    Visualize your customers based on demographic, psychographic and behavioral characteristics. Create segments for personalized marketing across multiple devices, channels, and marketing systems.  Learn More »
  • Data Integrations
    Integrate customer data across all of your marketing systems and activation platforms to deliver unified, cross-channel personalized experiences. Simple integrations to the most popular content management systems, email service providers, recommendation engines, and more.  Learn More »
  • Social Login
    Log in to your digital experiences using a social network. Collect valuable data from social networks and other third-party identities to create more personalized experiences for your customers.  Learn More »
  • Registration
    Front end registration forms to collect first-party and third-party data about your customers. Define required and optional fields in order to ensure that you get the data you need to create personalized experiences. Personalize forms through progressive profiling to build data points that can be used to create personalized, targeted experiences for your customers.  Learn More »
  • Profile Data Storage
    Store and manage customer profile data to deliver personalized marketing. Collect first-party data from registration forms, third-party data from social login, and additional data from data append services. Manage rights and encumbrances of different data assets, to use for personalization in different channels.  Learn More »
  • Single Sign-On
    Manage identity across multiple websites and subdomains so you can personalize your customers' experience across all digital channels.  Learn More »
  • Engagement
    Leverage your customers' social networks to enhance the engagement experiences on your websites. Use user-generated content to generate behavioral data to use in personalization and targeting efforts.  Learn More »
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