As more and more digital experiences compete for your customers’ limited time and attention, only the most compelling messages and offers are likely to stand out. In order to get your target customers to open that email or click on that link, you must give them the kind of relevant content that will drive conversion. But scalable personalization is difficult, if you don’t have the right customer data available.
Janrain’s customer identity management solution collects, stores and manages first-party registration and profile data, third-party social profile data and rich behavioral engagement data so you can create robust customer identities at the individual level. We integrate easily with the marketing technologies you rely on so you can personalize customer interactions at scale across every device and channel.
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We collect and manage key customer data, and make it easily accessible across your marketing technology ecosystem to drive effective and personalized customer experiences.