You know that successful web retail is built on efficient and purposeful user experiences. However, the traditional registration process is not quick and inviting and your transactions cannot occur with an anonymous website visitor. Fortunately, Janrain Engage is a solution that will make both you and your customers happier.
When Janrain Engage makes your customers' registration process faster and more efficient, your registered users:
- gain more time to spend on your site
- command higher CPMs
- buy more of your products
- have higher satisfaction levels
- become a reserve for future messaging
Janrain Engage can help retailers in a variety of other ways too. For instance, Janrain Engage will:
- Increase registration conversion rates by letting consumers use existing accounts on Facebook, Twitter, Yahoo, Google, AOL, Hotmail, Windows Live, LinkedIn, and many other service providers.
- Improve the probability of eventual purchase and increased purchase amount by facilitating login prior to purchase.
- Create powerful word of mouth marketing when your customers share activities such as coupon availability, surveys, product reviews or purchases across their social networks (Facebook, Twitter, Yahoo, Google Buzz) with links back to the retailer’s website. By leveraging social media and blending it into “social commerce,” retailers are able to amplify their reach and drive highly qualified prospects back to their own website.
- Build a more accurate and extensive understanding of the customer with rich online profile information (name, email address, gender, age, language, zip code, friends lists, address books, and personal interests).
