The Real Reason Gartner Calls Janrain Cool April 18, 2013 by Larry Drebes janrain happenings When one of the best and most respected research firms in the world says that a company is cool, people listen. And this week, Gartner included Janrain in their 2013 Cool Vendors in Social Marketing report. How cool is that? We’re thrilled to be honored with membership into Gartner’s “cool social technology” club (our words, not theirs) along with 140 Proof, Influitive, Woobox and Zuberance. The report’s focus is around the opportunity that exists for digital marketers in leveraging the social web to reach their online goals, and goes on to recommend these cool vendors for organizations to call upon. Our motivation at Janrain isn’t necessarily to “be cool” but we think it’s pretty darn awesome to work with brands we all like, know and buy from such as Universal Music Group, Fox, Dr Pepper, Samsung, AMC, Guitar Center and Pac12. In our book, it’s our customers that we find pretty cool because they understand exactly what Gartner analyst Julie Hopkins means when she writes: Janrain simplifies the process of managing multiple online identities to remove the “digital hassle” often associated with the user’s broad social participation. In other words: our customers know that password fatigue is a real problem and leverage our social login technology to remove the obstacles that stand in the way of allowing their website visitors to quickly log in to their site. So, while we’re humbled to be called a “cool vendor” and thank Gartner for the recognition, we really want to thank our customers who make us who we are by choosing Janrain in the first place and relying on us to earn their trust everyday.