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5 Critical Features to Look for in a User Management System

By Gina Rau | Posted on November 18, 2011

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As many marketers already know, data on your users brings great opportunities, but challenges can exist which makes it critical to do your homework on solution options before you invest and proceed.

This post at Mashable from our head of products highlights the complexities of social profile data and will help you understand the five critical features of a user management system so you know what to look for in your solution search.


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About the author

Gina Rau

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.

View all posts by Gina Rau