By Sirpa Aggarwal | Posted on December 19, 2013
The new site and its many unique social experiences represent a groundbreaking Social Video and Social TV integration. The site leverages Arktan SocialStreams and SocialPulse products, including the products’ social curation, social analytics and big data capabilities.
Unique visualization of social hub content with seamless integration of native ads and social commerce.
A&E is using rich curation that blends filtering and social analytics to curate the site’s real-time social hub fan conversation.
The visualization of the social content is seamlessly integrated with native ads and social commerce by A&E’s brand partners as seen in the Duck Dynasty social hub.
Integration of top social moments in ‘A&E Social Moments’ into video clips.
A&E is using Arktan’s social analytics and big data capabilities to identify those social moments that resonate the most with the viewers during live broadcast.
These top social moments are then used to create video clips branded as ‘A&E Social Moments,’ available for viewing on AETV.com after live broadcast of the shows’ episodes.
The curated top social posts from Twitter, Facebook, Instagram, Tumblr, and GetGlue are integrated into these video clips, and featured in ‘A&E Social Moments.’
An example is the Duck Dynasty Christmas Special episode aired on December 11th, for which A&E created the following video clip that represented a top A&E Social Moment in the episode.
Integration of ‘A&E Social Moments’ into full-length episode videos.
‘A&E Social Moments’ are integrated into into full-length episode videos that are available for viewing on AETV.com after live broadcast of the shows’ episodes.
Viewers can experience all the top social moments by mousing over video timelines of the shows, as shown in the below screenshot of the Duck Dynasty Christmas special episode.
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