By Sirpa Aggarwal | Posted on December 11, 2012
We have extended the capabilities of Arktan SocialStreams product with a new Geo feature that supports responsive design, and is optimized for mobile, including smartphones and tablets.
Arktan Geo feature gives our customers the capability to visually display real-time social conversation taking place on the social web and on their sites, mobile apps, and TV, around sports, TV shows, events, political debates, etc.
One example of customers using Arktan Geo visualization is around football games to highlight the geographic locations of real-time tweets around competing teams and their national fan bases.
Arktan’s robust dashboard and API gives customers the ability to curate the social conversation on their sites and mobile apps, and display only tweets with designated hashtags.
Besides participating in the real-time fan conversation on the site before, during, and after each game, Arktan Geo visualization allows fans to see the leading geographic locations where tweets displayed on the Geo conversation map originate from.
In addition, when hovering over icons representing their favorite teams, TV shows, or celebrities on the Geo conversation map, fans can read corresponding tweets, and reply, retweet, and favorite them.
Fans can even utilize Geo as a discovery tool for locating and connecting with other fans across the country.
With the Geo feature, Arktan SocialStreams has increased the level of fan engagement by adding a new visual dimension to fan interaction.
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