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Arktan Introduces Language-Based Curation

By Sirpa Aggarwal | Posted on July 18, 2012

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Arktan’s flagship product Arktan SocialStreams has been enhanced to include the ability to curate real-time Social Web and Blog content based on language.

The new language filtering feature is powered by Arktan’s recently developed and highly scalable natural language processing (NLP) framework.

Arktan customers are using SocialStreams to extend curated real-time content and conversation from the Social Web to their sites, mobile apps, and TV, to build interactive experiences for users.

Showtime is an example of a customer using SocialStreams’ new natural language processing feature to curate relevant social content for their Social TV microsite called ‘Socialize.’

The new language curation product feature allows customers to use the Arktan Dashboard to filter a broad set of Social Web and Blog content based on language. These include tweets, Facebook posts, GetGlue checkins, blogs and articles, Tumblr blogs, and native comments and chat on brands’ own sites and apps.

Arktan has built heavily trained specialized classifiers for various languages. Arktan SocialStreams product uses these classifiers to allow customers to curate Social Web content based on language.

The language filtering scales in real-time, similarly to the rest of Arktan’s filtering and curation capabilities, and covers most European languages, including English, Spanish, and French.

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