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Audience Segmentation: Everything You Wanted to Know, But Were Afraid to Ask

By Michael Olson | Posted on June 12, 2013

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Ask Paris Hilton what she thinks of big data, and she might tell you "that’s hot" . And she would be exactly right! Big data is hotter than ever. These days, marketers have all types of data about consumers available at their fingertips – things like demographics, interests, behaviors, transactions and so much more. What a glorious time to be drawing up data-driven digital campaigns to reach consumers, right?

But for many digital teams, it isn’t all unicorns and rainbows. Just last year, research from IAB and the Winterberry Group found that a shortage of data-savvy marketing talent and an insufficient data strategy were two of the top four factors inhibiting marketers’ ability to utilize consumer data.

If you are interested in learning about how you can harness the power of big data to better understand and market to your consumers, then I would like to invite you to join us for a webinar on Wednesday, June 19th at 10:00 AM PDT – Become a Data Dynamo: Audience Segmentation Techniques that Drive ROI. As part of our educational series, we’re inviting along our partner Lotame to join us and discuss how marketers can build richer customer profiles and develop audience insights, integrate consumer data across channels, and create data-driven campaigns that resonate with consumers. I hope to see you there!

Register Now!

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About the author

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson