By Sirpa Aggarwal | Posted on October 16, 2014
Brands are continuously searching for ways to engage fans. One successful way has been by giving fans a chance to vote around TV shows and influence scripts of the shows. The success of many shows, including ‘Dancing with the Stars,’ ‘American Idol,’ and ‘The X Factor USA,’ have been largely driven by voting.
Besides TV shows, allowing fans to vote for their favorite sports teams have been shown to greatly increase loyalty and site visits. One such example is college football.
Brands outside TV networks and sports are also increasingly looking to create voting capabilities on their digital properties to build fan engagement and participation around campaigns, contests, and events.
Multi-platform voting lets fans vote both on brand-owned sites and mobile apps using social login or guest login, and on Twitter, Facebook, and Instagram using hashtags.
Brands are able to access the aggregated onsite and social web voting results, which they can then broadcast on digital and on-air during live broadcast.
The new multi-platform voting capabilities will make voting experiences more engaging for fans. We’ll share updates about developments in this new exciting space, as it continues to evolve.
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