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Building CPG brand loyalty through digital consumer strategies

By Jamie Beckland | Posted on September 28, 2016

Building CPG brand loyalty through digital consumer strategies

We’re now in an era of digital marketing where Consumer Packaged Goods (CPG) brands have the opportunity to cultivate direct relationships with their consumers. Not just groups defined by demographics, but individual members. Loyalty and trust will flow to those brands who demonstrate they understand their consumers best.

The key: using richer consumer data in more nuanced ways. First- and third-party data from social networks allows brands to obtain a degree of clarity about individual consumers that isn’t possible with traditional demographic information.

Leading brands are already applying these insights to drive their expansion into omnichannel marketing, guide their budgeting decisions, enhance their personalization efforts, offer more relevant incentives and loyalty programs and tap into new paths to purchase.

In our newest white paper, “Building CPG Brand Loyalty Through Digital Consumer Strategies,” we address how to earn and sustain loyalty and trust, how to create unique brand experiences and what type of data you should be seeking.

In this white paper we provide best practices on:

  • Omnichannel expansion
  • Increased personalization efforts
  • The evolving path to purchase: from brick and mortar to online only
  • CPG brand playbook for digital transformation
  • How to hone your digital consumer strategy as you learn about your consumers

To learn more about building CPG brand loyalty through digital consumer strategies, you can download a copy of our whitepaper here.

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About the author

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland