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Citysearch Increases Referral Traffic from Facebook with Janrain Engage

By Michael Olson | Posted on September 23, 2010

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Citysearch was an early adopter of Facebook Connect in late 2008. Recognizing that its members actively contributed ratings and reviews on the site, Citysearch sought to facilitate word-of-mouth marketing and promote sharing of user-generated content on Facebook.

We just published a success story highlighting the benefits Citysearch has experienced since choosing Janrain Engage to manage its social connection to Facebook. These include:

  • 12% of user-generated content from Citysearch is shared with friends on Facebook
  • Content shared to Facebook is viewed by an average of 40 people and generates 28 clicks back to Citysearch.

Here is a short video that demonstrates how Citysearch is using Janrain Engage:

Citysearch is similar to a number of additional Janrain customers that initially integrated directly with Facebook to increase online registration rates and drive qualified referral traffic to their site. After recognizing the challenge of allocating internal resources to maintain the Facebook implementation and the benefits to supporting multiple social networks and identity providers, these organizations migrated to Janrain Engage. As a hosted solution, Janrain Engage handles all of the “plumbing” changes from Facebook and other identity providers on behalf of customers like Citysearch, enabling them to focus on their core competency.

By leveraging Janrain Engage to connect its site to a social network like Facebook, Citysearch has exposed its content to a new audience and increased site membership.

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About the author

Michael Olson

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson