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On Demand Webinar: Tips to Extend Your Social Strategy to Your Site

By Gina Rau | Posted on December 01, 2011

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Janrain recently hosted a webinar focused on Tips to Extend Your Social Strategy to Your Site where web strategist Jeremiah Owyang, Altimeter Group partner, presented his latest perspectives and research on integrating social media within the brand website.

In our recorded webinar, you’ll learn about the potential Viral Loop that Jeremiah describes as what occurs when you integrate social media on your brand site and the community grows participation and engagement for you. Beyond frameworks, Jeremiah will give you an actionable roadmap to evolve your site into the ultimate social brand site that is utilizing social media to drive traffic to and activities on your own site.

Real world examples showcase leading brands who have successfully added a social layer to their site to acquire new users, increase on site engagement and leverage rich social profile data to improve marketing programs. Stay tuned for the bonus material toward the end where Jeremiah shares his predictions for social media marketing in the coming year.

Tips to Extend Your Social Strategy to Your Site from Janrain on Vimeo.



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About the author

Gina Rau

Gina Rau

Marketing Communications Manager

With almost 20 years of marketing success, Gina is a brand engagement specialist who seeks out creative solutions for every marketing challenge. Her work has delivered results for leading brands like Whole Foods, McDonald’s, Taco Bell, JCPenney, Tillamook Creamery and more. At Janrain, she leads the charge to make sure our company, products and services shine through our messaging and content.

View all posts by Gina Rau