By Sirpa Aggarwal | Posted on April 27, 2012
The spring edition of Digital Hollywood is just around the corner. The event will host a series of presentations and special events showcasing the latest trends in digital technology, media and entertainment, including Social TV, Social Music, and Social Brands.
It will be interesting to see how the Social TV discussion has evolved since the Digital Hollywood event last October, where Arktan was present. Here’s a link to our blog.
The consensus then was that real-time social interaction with content will only grow over time. Content is still king, but besides high quality, it has to be also highly relevant, and deliverable on multiple platforms, increasingly so on mobile.
Next Monday’s Social TV session is likely to talk about these trends, and their impact on brands.
TV viewers are increasingly interacting with TV shows and their casts in a seamless, real-time environment via social networks and on branded apps in a multi-platform, multi-app digital environment.
This dynamic, interconnected landscape of users, brands, application developers, and technology platform providers requires continuous industry-wide innovation and creativity to keep elevating the quality and content of user interaction and engagement.
Arktan is looking forward to being at Digital Hollywood again next week. We will follow up with a blog post highlighting key trends.
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