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Digital Identity and the New Consumer

By Reggie Wideman | Posted on July 09, 2013

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At Janrain, we’re pretty excited about the evolution of Digital Identity. What started as a concept for connecting an online representation of a real world person turned into something far beyond what science fiction conceived as "Cyberspace" 30 years ago. Digital identity is you visualized by your behavior on social networks. Digital identity is you, quantified by your financial transactions and purchase history. Digital identity is a bracelet that tracks your sleep and calorie burn. Digital identity is cloud storage drive with two thousand of your photos uploaded to it.

With all this digital information, social data and quantified behaviors, as well as a new discipline that we’ve lovingly dubbed "big data" that defines our attempts to manipulate it, one must take a moment and consider what it means to be a consumer nowadays. Some view the onslaught of collected data warily, but others–whom I’d like to call the new consumers–have begun to use their digital identity as another form of currency.

If you’re interested in learning more about what it means to be this new consumer and how does this change the game for brands, please join our workshop in Dallas on July 17th . During this workshop we will dive much more deeply into this subject. I encourage you to register and submit any questions on the topic to me in advance on the form.

Workshop Details:

Date: Wednesday, July 17, 2013

Time: 7:30 am – 10:00 am

Location: Santander Consumer USA, 8585 N. Stemmons Freeway, Dallas, TX

Register here

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About the author

Reggie Wideman

Reggie Wideman

Senior Director, Strategy

View all posts by Reggie Wideman