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Drilling Into the Data Well for Deeper Customer Intelligence

By Michael Olson | Posted on October 09, 2013

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Data is not exactly a finite resource for marketers these days. There is a lot of it out there, but when you narrow the scope to talk about the data that uniquely defines an individual consumer, the well isn’t quite as deep for many brands today. What are the right types of consumer data to collect? How do you collect it? How do you use this data to break through the noise and target consumers with improved relevancy? How do you evolve personalization from a catchy buzzword to an applied element of your marketing strategy?

If these questions keep you awake at night, then you’re in the right place. I’d like to invite you to join us for a webinar on Tuesday, October 22nd at 11:00 AM PDTDrilling into the Data Well for Deeper Customer Intelligence.

data oil


I’m going to talk about ways that you can build richer customer profiles, develop a deep understanding of the demographics, interests and intent of your audience, integrate consumer profile data across channels, and ultimately create refined data-driven email and digital marketing campaigns that resonate with your customers. If that sounds like a mouthful, don’t worry. We’re going to break it all down for you. I hope to see you there!

Register Now!

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About the author

Michael Olson

Michael Olson

Senior Product Marketing Manager

Michael Olson joined Janrain more than five and a half years ago and has experienced the explosive growth of the digital marketing technology landscape. Previously, he managed demand generation programs at Janrain. Currently, as the Senior Product Marketing Manager, Michael drives go-to-market strategy for product launches as well as positioning and messaging to communicate the value of customer profile management solutions to companies. Michael's writing has been featured in publications such as GigaOM, Adotas and iMedia Connection.

View all posts by Michael Olson