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Echo Integrates Janrain Engage for Social Login and Sharing

By Katie Keenan | Posted on February 08, 2011

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We are excited to let everyone know about an expanded relationship with Echo, a leading provider of real-time social technologies including comments, recents comments and news rivers.

In October 2010 we announced the availability of an integration between Janrain Engage and Echo to make it easy for organizations using both Janrain and Echo products to enable users to link their site level authentication with the embedded Echo functionality.

Today we are excited to announce that Echo has chosen to use Janrain Engage as the default, bundled login technology for the next version of its products – echo 2. Users will be able to easily login using an existing identity from major providers such as Google, Yahoo, Facebook and Twitter to comment and share their activity across their social networks.

“The web is evolving to offer a set of powerful cloud building blocks, such as Echo’s StreamServer Real-time as a Service. These blocks can be combined in endless ways to deliver unique experiences,” said Khris Loux, CEO, Echo. “Our partnership with Janrain serves to ensure that our respective technologies are interoperable and easy to assemble to effectively transform publisher sites into real-time social hubs.”

The Janrain Engage functionality is already in use on Echo deployments on leading publisher sites including Reuters, NBC, The Washington Post, Interscope Records a division of Universal Music, and Sports Illustrated.

“We are extremely pleased that Echo has selected our solution to replace their current homegrown authentication system,” said Tore Steen, VP, Marketing and Business Development, Janrain. “Echo works with many of the world’s largest media brands – companies that understand the numerous benefits of using social login to allow users to quickly engage with the content on their sites. We look forward to working closely with Echo to enhance the login experience for their customers.”

Echo joins other leading technology providers, including Ning, Get Satisfaction, KickApps, Crowd Factory, User Voice, IdeaScale, and, in selecting Janrain for the authentication portion of their platform.

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About the author

Katie Keenan

Katie Keenan

Interactive Marketing Manager

A true geek at heart, Katie works behind the scenes on Janrain's website and social media strategy as the interactive marketing manager. Katie has more than 10 years of experience building websites and managing online communities in media, retail, technology, law and the nonprofit sector. Her passion: to get rid of the clutter and help to improve efficiencies across the web to spark online engagement.

View all posts by Katie Keenan