Skip to main content
IAM vs. CIAM CIAM Buyer's Guide Contact Us
Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.

The End of Demographics

By Jamie Beckland | Posted on July 01, 2011

Blog Banner

I recently wrote a piece on Mashable about the “End of Demographics” – it discusses how marketers are using personal data to target small groups of highly interested customers.

So far, the response has been overwhelming – it’s clear that marketers and social media practitioners have been thinking a lot about this issue, and we finally have tools to help us with this challenge.

Establishing mental models of potential customers takes creativity throughout the marketing organization; marketers still need to lead in thinking of all the interesting questions to ask, hypotheses to test, and surprises to uncover.

Please check it out on Mashable, and let me know your thoughts.

Popular Posts

About the author

Jamie Beckland

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland