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Enhanced Janrain Engage Analytics: The Visibility to Optimize Social Media Initiatives On Your Site

By Vidya Shivkumar | Posted on April 08, 2011

After several months of hard work, we are thrilled to announce the release of enhanced social analytics for Janrain Engage. The new dashboard and available reports will provide our customers with the insights necessary to continually monitor and improve how they acquire and engage users on their sites with social login and social sharing.

When we started this project, we held briefings with several Janrain customers across various verticals (Online Retail, News Media, Entertainment, Online Guides) to hear firsthand which metrics would help them measure the effectiveness of their social media efforts. There was a consistent theme in their responses:

  • Social logins by new and returning users over 7- day and 30- day periods
  • Drill down of login data by domain to measure the effectiveness of campaigns
  • Ability to compare the percentage of logged in users who also shared content or site activities to social networks
  • Data export so that they may compare and contrast it with other online marketing initiatives

Based on this feedback and our market assessment, we then went to work and built a new analytics dashboard and reporting system. Key highlights of Janrain Engage social analytics include:

  • Trends & Provider Distribution : Track trends and popular providers used for social sign-ins, posts, and resulting referrals.
  • User Intelligence : Measure recency (time between user visits to site), frequency of user visits, user’s social activity (measured by the number of posts) and influence (measured by referral traffic generated to site).
  • Expanded Date Ranges : Monitor trends and run reports over various date ranges – 7, 30, 60 and 90.
  • Drill Down Reporting and Data Export : Drill down on logins, posts and referrals by new vs. returning users, social networks and platforms used, and domains.

The screen shot below showcases the new analytics dashboard.


We hope our customers enjoy the new analytics and always look forward to hearing feedback. Please login to your Janrain Engage product dashboard and let us know what you think.

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About the author

Vidya Shivkumar

VP, Strategy

Vidya Shivkumar runs the product team at Janrain. She has spent over a decade bringing successful consumer Internet and enterprise-grade SaaS offerings to market. Her specific interests include innovative consumer technologies, open platforms, scalable systems, big data, and user identity and attribute management. She spends all her time thinking about making data actionable and realizing ROI.

View all posts by Vidya Shivkumar